As the only official partner in the automotive training area of the FranklinCovey Management & Organization Solutions Group, Dealer Synergy is now poised to bring all the dynamic principles of “The 7 Habits of Highly Effective People” to automotive retail leaders, managers and sales professionals in this highly charged competitive landscape. Dealerships that lack strong organizational and motivational skills will be at a distinct disadvantage in the market. Sean V. Bradley said, “We all know the auto industry is clearly going through a rough year ahead, and that dealerships looking to maintain momentum need to focus now more than ever on the daily tasks at hand. With the FranklinCovey program we share with dealers a totally new and powerful way to be successful and offer team members a way to build positive habits that will serve them well in this environment. ”

The book, “The 7 Habits of Highly Effective People", written by Dr. Stephen R. Covey has sold more than 15 million copies worldwide and is regarded as one of the most powerful business book ever written. In 2009, Dealer Synergy will be focusing on sharing the most powerful training, consulting and leadership strategies from this book with auto dealers to not only help them survive a very tough year, but to thrive under these current market conditions.

Auto retailers clearly need to work on building leadership traits and time management principles that have helped thousands of businesses succeed and need training to continually develop strong teams within dealerships. Laying a foundation of taking proactive steps will better prepare auto dealers to maintain profits, retain valued employees and then be better prepared for the financial turnaround that will be coming later in the year.

Sean V. Bradley and Dealer Synergy have been recognized for their efforts in the industry and in 2008 they received the AutoDealer Monthly Platinum Award for the Best Automotive Internet Sales Training Company. Adding The 7 Habits of Highly Effective People Program to their existing Internet Sales and BDC training curriculum makes their programs even more valuable for dealers.